Pay-per-click (PCC) advertising is another method to make Google work for you — albeit one that that takes a bit of cash. Basically, instead of leaving your website’s search engine rankings to chance, you’ll create an ad and pay a fixed price for every click your ad gets when it shows up on a Google search or website. Your goal is to convert clicks into customers, hopefully seeing a strong return on investment. Google AdWords has no specific spending requirement, so you can easily keep within your budget and focus on your ROI.