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The most effective advertising reaches people where they are most of the time. And for millions of Americans across all demographics, that place is Facebook. If you have a limited advertising budget for your website and are looking to generate a great ROI, Facebook ads are a great bet. You can create a targeted ad that reaches users based on location, age, gender, interests, and even options like friends of current followers or people who like specific pages. Like Google AdWords, you can set a budget and either pay for clicks or pay when people see your ad.

It doesn’t cost a cent to create social media accounts for your website or small business. Facebook groups and business pages will help you interact with your followers, build a community, and share your content. Put a little bit of green behind your posts to push them to the top of your follower’s feeds so you can make sure your voice is heard, and encourage sharing by offering competitions, discounts, or giveaways to people who share your posts or tag a friend.

And don’t forget to look beyond Facebook: other platforms will also help you connect and share. It isn’t necessary to have an account on every social media platform; stick with the ones popular with your audience, and don’t be afraid to experiment with newer forms of social media.