Promotion with Pay Per Click

Pay-per-click (PCC) advertising is another method to make Google work for you — albeit one that that takes a bit of cash. Basically, instead of leaving your website’s search engine rankings to chance, you’ll create an ad and pay a fixed price for every click your ad gets when it shows up on a Google search or website. Your goal is to convert clicks into customers, hopefully seeing a strong return on investment. Google AdWords has no specific spending requirement, so you can easily keep within your budget and focus on your ROI.

Promotion with Facebook Ads

The most effective advertising reaches people where they are most of the time. And for millions of Americans across all demographics, that place is Facebook. If you have a limited advertising budget for your website and are looking to generate a great ROI, Facebook ads are a great bet. You can create a targeted ad that reaches users based on location, age, gender, interests, and even options like friends of current followers or people who like specific pages. Like Google AdWords, you can set a budget and either pay for clicks or pay when people see your ad.

Promotion with Facebook Pages and Groups

It doesn’t cost a cent to create social media accounts for your website or small business. Facebook groups and business pages will help you interact with your followers, build a community, and share your content. Put a little bit of green behind your posts to push them to the top of your follower’s feeds so you can make sure your voice is heard, and encourage sharing by offering competitions, discounts, or giveaways to people who share your posts or tag a friend.

And don’t forget to look beyond Facebook: other platforms will also help you connect and share. It isn’t necessary to have an account on every social media platform; stick with the ones popular with your audience, and don’t be afraid to experiment with newer forms of social media.

Promotion with Yahoo Ads

If you have a question, someone on the internet has an answer. Yahoo Answers is a forum that brings question askers and answerers together. Create an account and start answering questions, ideally ones in your field, and build your expertise. The more questions you answer, the more points you’ll get. Once you score enough points to reach Level 3, you can post URLs in your answers — and authoritatively point people to your website.

Promotion with YouTube Ads

Creating videos and uploading them to YouTube can spread your content (and links to your website) around YouTube itself — and from there, Google will index and make searchable your content. You can embed it in your blog and share on your social media accounts, and so can other users. Don’t stress about the pressure to go viral; while an admirable goal, a video doesn’t need two million views to be effective.

Make sure the description links to your website, and include a call to action in the video — ideally one that takes viewers to your website. YouTube videos can also help you generate a bit of cash. Additionally, if you’re already making videos, consider creating ads to run with others’ videos for a potentially satisfying ROI.